Creative Communications

15 June, 2009

Apple’s One to One Program Attacks Core Customer Base!

Filed under: Creation,Insights — Tags: , , — Sean Canton @ 2:59 pm

I’ve watched Apple rise and fall several times over the past 15+ years of using their computers. Interesting times were happening when Mac’s were almost going the way of IBM, and clones were taking up a significant market share, back in the late 1990′s. The clone licensing was revoked because one of the core values of Apple Computers has always been an emphasis on the quality of the user experience, and this quality was reinforced by the closed box unity of hardware and software. With the return of Steve Jobs, Apple rebranded itself with the “Think Different” campaign, equating their machines with the same creative genius as Picasso and Einstein, firmly taking the reigns of creativity as a customer-enabling selling point and running with it.

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