Creative Communications

3 June, 2008

How Media-Rich Websites Annoy when they should Engage

Filed under: Excessive Media Consumption,Using Experience,microadvertising — Tags: , — Sean Canton @ 10:20 am

Remember the blink tag? Does it ever seem like you visit a website with so much going on that it’s difficult to concentrate? Today we have animated flash advertisements that strategically place themselves over the content, demanding a cognitive spurt to find the close button and overcome the annoyance. Why is it that advertisers seem to think that by annoying us, or tricking us, that we will find their product interesting and worthwhile?

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